Logical Fallacy

Logical Fallacy
The example of a fallacy that I found was in a Hallmark commercial (“Hallmark required reading” on youtube.com). It is about an older man who can’t read, so he goes to a reading specialist and slowly learns how to read. As he goes through it he gets frustrated, but continues to push through. Finally, the teacher tells him he is ready to be on his own. After his last session he goes home and gets into an old shoe box in the closet. From the shoe box he pulls out a Hallmark Father’s Day Card. For the first time he reads a very touching card from either his daughter or granddaughter.
This commercial is an example of the fallacy Ad Misericordian. This is a commercial filled with pathos. It is used to show that a Hallmark card is worth going through all the trouble to learn how to read, just so someone can read the card. Also, that Hallmark is the best way to show someone that they care. This fallacy works because most people melt when a little girl send her father or grandfather a cute card filled with love. For this commercial, it was probably the best way to approach it.